Pia Donaldson is the owner and creator of the fabulous Luxestaples.com, I took five minutes to find out a bit more about the face behind the luxury basics site. Enjoy! A xx
Pia Donaldson of Luxestaples
Tell us a bit about yourself
I have a double degree in Advertising and PR and began my career as a website editor for a well-known, Perth-based online retailer. I have always been interested in fashion but it wasn’t until I moved to London at 25 that my passion for the industry really emerged. I have a serious obsession with shoes, idle celebrity gossip and bad reality TV, online shopping (for anything and everything)…and my two dogs!
Viktoria + Woods Urban Crop
How did Luxestaples come about?
I had spent aaaaages looking for a white tee – one I could wear with jeans on the weekend and possibly team with a necklace for nights out – and I couldn’t find one ANYWHERE – online or in a bricks and mortar store. After an endless search, I thought “wouldn’t it be great to have one shop dedicated to good quality basics”. I had a pretty demanding job at the time and was (and still am!) an avid online shopper because of its convenience. I believe in investing in good basics as well, since I wear them all the time, and after chatting to some friends about the idea – it was clear I wasn’t alone in my search. As a result, Luxestaples.com was born. It’s safe to say, I finally found my white tee (I have a whole shop to choose from now!)
Piper Lane Legging It Stripe Dress
What’s your personal style? Who are your style icons?
I think I have a pretty laid back style. I’m loving the toned down look with pops of colour at the moment. I also have a soft spot for printed pants and a statement necklace. I love Jessica Alba’s style – she’s always classic yet fun and knows how to work the basic tee, jeans & scarf combo. I also have a slight style crush on Elizabeth Olsen. She has such a refined, polished look but still with a little personality and quirkiness.
What can we look forward to seeing in the coming months at Luxestaples?
We’re super excited to have just introduced our first denim label to the store, James Jeans from California, and are looking forward to our first jewellery label, also from L.A, dropping at the end of April. We have some beautiful winter pieces coming in (think faux fur, shearling vests, comfy leggings and soft ponchos) including a new scarf line. Spring will see a number of new designers, both national and international, added to our mix. It’s all very exciting – so stay tuned!
Cameron Diaz in James Jeans